Campaign Insight

A guide to video's new frontier: 360-degree video and virtual reality

Immersive video is in its infancy but growing rapidly. There are already one million 360-degree videos on Facebook, while there are an increasing amount of virtual reality headsets entering the market and bringing down barriers to entry.

As immersive video teeters on the brink of turning mainstream, Campaign and 360-degree video content and tech company Blend Media have partnered to survey the industry about their usage and views of 360° video and VR.

This report reveals the key results and seeks to:

  • Unpack the interest and appetite for immersive video

  • Explore any concerns and challenges that are holding the industry back from the exciting possibilities of the new format.

  • Offer tips on how to make immersive video work for you 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Ryan Reynolds and Sir Richard Branson team up to promote gin

Tie-up means Virgin flights have exclusive rights to serve Reynolds' gin brand on board.

Posted on 25 September 2018 | 8:19 am

Wunderman buys majority stake in martech company Emark

Emark's headquarters are in the Netherlands but it also has offices in London, Barcelona and Poland.

Posted on 25 September 2018 | 8:13 am

Schweppes to take over London Eye for Cocktail Week

Coca-Cola brand plans to turn the Eye yellow and run cocktail masterclasses in the pods.

Posted on 25 September 2018 | 8:04 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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