Campaign Insight

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Success often means something different to everyone. It can mean buying your dream home, squeezing back into your favourite pair of skinny jeans or earning that promotion. But there’s one type of success that just about everyone can agree on – breaking a Guinness World Records title.

Making such a palpable connection to success is a powerful way for brands to tell their story, helping to win over new audiences while reinvigorating old ones. It’s for this reason that more and more brands are working with Guinness World Records to create commercial record attempts as part of their campaigns. There are five key ingredients to amplifying the success of a commercial record attempt, this report draws on 12 of the most successful Guinness World Record attempts made by brands which have truly resonated with audiences and made an impact.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

FCB Inferno shortlisted for four Brand Experience & Activation Lions

McCann London, AMV and Edelman among UK agencies to make shortlist.

Posted on 19 June 2019 | 9:22 am

AMV leads UK nominations for Film Lions

FCB Inferno also picked up nine nods in Mobile and Creative eCommerce categories.

Posted on 19 June 2019 | 8:34 am

Ads don't have to be actively watched to be effective, research says

Results come after 15-month study by Dentsu Aegis Network involving 3,400 panel members in three countries.

Posted on 19 June 2019 | 8:03 am

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