Campaign Insight

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Success often means something different to everyone. It can mean buying your dream home, squeezing back into your favourite pair of skinny jeans or earning that promotion. But there’s one type of success that just about everyone can agree on – breaking a Guinness World Records title.

Making such a palpable connection to success is a powerful way for brands to tell their story, helping to win over new audiences while reinvigorating old ones. It’s for this reason that more and more brands are working with Guinness World Records to create commercial record attempts as part of their campaigns. There are five key ingredients to amplifying the success of a commercial record attempt, this report draws on 12 of the most successful Guinness World Record attempts made by brands which have truly resonated with audiences and made an impact.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Dentsu's Carat takes majority of P&G media business

Campaign has learned that P&G has shifted most of its media business to Carat, following a bidding process.

Posted on 16 January 2019 | 4:31 pm

Ad regulator warns retailers of legal action over faux fur claims

Retailers have been told that advertising real fur as faux could result in legal sanctions by Trading Standards.

Posted on 16 January 2019 | 3:27 pm

Government launches campaign to revitalise apprenticeship programme

Apprentice numbers are falling despite government's ambitious targets.

Posted on 16 January 2019 | 3:15 pm

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