Campaign Insight

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Success often means something different to everyone. It can mean buying your dream home, squeezing back into your favourite pair of skinny jeans or earning that promotion. But there’s one type of success that just about everyone can agree on – breaking a Guinness World Records title.

Making such a palpable connection to success is a powerful way for brands to tell their story, helping to win over new audiences while reinvigorating old ones. It’s for this reason that more and more brands are working with Guinness World Records to create commercial record attempts as part of their campaigns. There are five key ingredients to amplifying the success of a commercial record attempt, this report draws on 12 of the most successful Guinness World Record attempts made by brands which have truly resonated with audiences and made an impact.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

P&G appoints Katharine Newby-Grant to top UK marketing job

Procter & Gamble has promoted Katharine Newby-Grant to marketing director for Northern Europe, while incumbent Stefan Feitoza is returning to Latin America.

Posted on 19 July 2018 | 12:53 pm

Campaign's Best Places to Work 2019 open for entries

The industry's leading brands, agencies and media companies are being invited to enter Campaign's second annual Best Places to Work survey.

Posted on 19 July 2018 | 12:45 pm

Comcast drops interest in taking over rival Sky suitor Fox

The US cable company trying to beat Rupert Murdoch's Fox to buy Sky has said it is dropping its interest in beating Disney to buy Fox's entertainment assets, and will focus on its Sky bid.

Posted on 19 July 2018 | 12:13 pm

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