Campaign Insight

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Success often means something different to everyone. It can mean buying your dream home, squeezing back into your favourite pair of skinny jeans or earning that promotion. But there’s one type of success that just about everyone can agree on – breaking a Guinness World Records title.

Making such a palpable connection to success is a powerful way for brands to tell their story, helping to win over new audiences while reinvigorating old ones. It’s for this reason that more and more brands are working with Guinness World Records to create commercial record attempts as part of their campaigns. There are five key ingredients to amplifying the success of a commercial record attempt, this report draws on 12 of the most successful Guinness World Record attempts made by brands which have truly resonated with audiences and made an impact.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

Posted on 7 August 2020 | 3:45 pm

Hotels.com takes Champions League football to the beach

The drive-in screening will feature a pre-match talk by player Yaya Touré

Posted on 7 August 2020 | 3:36 pm

Outdoor campaign asks New Yorkers to ‘Trust Black Women’

The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that break the stereotypical mold.

Posted on 7 August 2020 | 2:19 pm

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