Campaign Insight

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Success often means something different to everyone. It can mean buying your dream home, squeezing back into your favourite pair of skinny jeans or earning that promotion. But there’s one type of success that just about everyone can agree on – breaking a Guinness World Records title.

Making such a palpable connection to success is a powerful way for brands to tell their story, helping to win over new audiences while reinvigorating old ones. It’s for this reason that more and more brands are working with Guinness World Records to create commercial record attempts as part of their campaigns. There are five key ingredients to amplifying the success of a commercial record attempt, this report draws on 12 of the most successful Guinness World Record attempts made by brands which have truly resonated with audiences and made an impact.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Fintech brand Curve launches first campaign

Platform provides users with an app and payment card that allows them to use any credit or debit card, and to reassign payments after they have been made.

Posted on 18 October 2019 | 3:36 pm

Lucozade awards creative account to A&E/DDB

Agency replaces 10-year incumbent Grey London.

Posted on 18 October 2019 | 2:46 pm

Premier League campaign reinforces there is 'No room for racism'

Launch follows ugly scenes in Sofia this week.

Posted on 18 October 2019 | 2:10 pm

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