Campaign Insight

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Success often means something different to everyone. It can mean buying your dream home, squeezing back into your favourite pair of skinny jeans or earning that promotion. But there’s one type of success that just about everyone can agree on – breaking a Guinness World Records title.

Making such a palpable connection to success is a powerful way for brands to tell their story, helping to win over new audiences while reinvigorating old ones. It’s for this reason that more and more brands are working with Guinness World Records to create commercial record attempts as part of their campaigns. There are five key ingredients to amplifying the success of a commercial record attempt, this report draws on 12 of the most successful Guinness World Record attempts made by brands which have truly resonated with audiences and made an impact.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

TV industry joins forces in first global initiative to prove power of medium

TV broadcasters and trade bodies from across the globe have partnered for the first time to give advertisers a single databank about the power of television advertising.

Posted on 20 November 2017 | 4:57 pm

Bompas & Parr develops supernatural museum experience

The multi-sensory experience company, usually known for its spectacular culinary events, has launched a non-food exhibition that focuses on the supernatural.

Posted on 20 November 2017 | 4:10 pm

How Nature Valley is encouraging people to get into tennis

General Mills granola bar brand Nature Valley staged a tennis match at Westfield London, pitting British tennis number one Johanna Konta against former Wimbledon champion Pat Cash.

Posted on 20 November 2017 | 1:12 pm

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