Campaign Insight

Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands need to turn consumer indifference into engagement. But how do you make your messaging go further when budgets and attention spans are getting shorter?

By weaving technology and data through marketing, brands are delivering consumers with interactive, highly visual experiences that get results. With practical solutions for every digital touchpoint, this report intends to jump start your brand's efforts to increase meaningful engagement and create direct interactions with consumers.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Frobscottles all round: former OMG and BBC execs found creative shop Friendly Giants

Agency working with Netflix, Virgin and BBC Studios.

Posted on 23 October 2020 | 3:10 pm

ITV extends four-week AB deadlines into 2021

ITV said a trial period during the autumn, in which the standard nine-week deadlines were suspended, was “successful”.

Posted on 23 October 2020 | 1:54 pm

Calvin Klein taps former Starbucks marketer as global CMO

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Posted on 23 October 2020 | 12:38 pm

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