Campaign Insight

Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands need to turn consumer indifference into engagement. But how do you make your messaging go further when budgets and attention spans are getting shorter?

By weaving technology and data through marketing, brands are delivering consumers with interactive, highly visual experiences that get results. With practical solutions for every digital touchpoint, this report intends to jump start your brand's efforts to increase meaningful engagement and create direct interactions with consumers.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Which agency will take home B2C Brand Experience of the Year?

A Converse 'hotel' and a hot air balloon party are among the activations shortlisted for the Campaign Event Awards. We take a closer look at the work.

Posted on 19 September 2018 | 10:32 am

Seven brand experience agencies to watch

These are the shops that are expected to stand out in the brand experience crowd.

Posted on 19 September 2018 | 9:25 am

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Posted on 19 September 2018 | 9:15 am

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