Connect the bots: How brands can magnify the AI opportunity

Connect the bots: How brands can magnify the AI opportunity

Marketing Lab Live

Campaign’s trends editor Nicola Kemp hosts a breakfast session to equip marketers with practical information on AI and the value it can bring to their brand.

The merging of human and machine language is the next frontier for marketers. As the way we communicate changes, how marketers harness the power of AI to connect with people on an individual level is vital to success.

But what should marketers be doing now – and in the future – to make the most of this opportunity? And how can brands and agencies use AI to improve and personalise the customer experience?

Campaign’s trends editor Nicola Kemp hosts a breakfast session, in partnership with The Trade Desk, to equip marketers with practical information on AI and the value it can bring to their brand.

Find answers to these key questions:

- Will AI merge together human and machine language?
- What are the biggest AI opportunities?
- What are the pitfalls and common myths?
- Will AI deliver on the true promise of conversational marketing?
- Which ways are brands currently using AI – ånd what can you learn?

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The Trade Desk

Speakers

Nicola Kemp Nicola Kemp Trends Editor Campaign
Anna  Forbes Anna Forbes UK General Manager The Trade Desk
Ian Liddicoat Ian Liddicoat Head of Data Sciences Publicis Media
Dév  Rishi Sahani Dév Rishi Sahani Head of Customer Experience & Data Analytics Nissan Motor Corporation
Ben  Sutherland Ben Sutherland Chief Digital Officer Diageo
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