Campaign Insight

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Campaign News

GSK hikes online adspend as it delivers 'higher return' than TV

Google partnership led to 74% improvement in ad impressions.

Posted on 20 March 2019 | 3:25 pm

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

Posted on 20 March 2019 | 2:12 pm

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans

Comments follow series of high-profile F1 sponsorship deals recently.

Posted on 20 March 2019 | 12:27 pm

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