Campaign Insight

Creativity from chaos: How agencies are getting organised to stay ahead

How is the industry rising to the challenge of delivering creativity under ever-greater commercial pressures in 2018? 

Campaign and Deltek WorkBook conducted a survey of 100 agencies to find out, with intriguing – and sometimes surprising – results.

We share our findings in this expert report, so you can discover how to get organised and make the space you need to become more productive, efficient and creative.


What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Co-op launches community football-focused ad to promote Halloween range

The spot, by Forever Beta, stars real-life beneficiaries of the supermarket's Community Fund.

Posted on 17 October 2018 | 1:28 pm

GSK moves global Panadol ad business into bespoke WPP team

WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.

Posted on 17 October 2018 | 11:28 am

Adam & Eve/DDB promotes five including Ant Nelson and Mike Sutherland

Nelson and Sutherland, which created the recent CALM campaign, have been named ECDs.

Posted on 17 October 2018 | 9:39 am

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