Customer first - less fluff, more action
Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.
Strategy
Customer experience
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Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers - aside from the product or service on offer.
What we don’t often talk about is, why are so few brands excelling in this area? What is the purpose of your marketing, is it for the value of the business or is it for the value of the customer?
Campaign Insight, in partnership with Trustpilot, invite you to watch our no-nonsense debate, in a lively webinar featuring two industries who often face the brunt of consumer opinion and social chat. We’ll be hearing from fashion retail giant AllSaints, and travel masters Exodus Travels, for their insight.
We surveyed over 100 marketers from small to large leading brands around the UK, to discover what insight they collect on their customers, how it informs their strategies and how customer-centric they are. What barriers prevent them from putting the customer at the heart of their organisation?
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Leading East London fashion brand AllSaints' global social strategy since 2015, Cass has a wealth of experience within the fashion and digital sector. First bursting onto the scene as a fashion blogger in 2010, Cass has since managed various luxury and high street retail brands' social accounts on an international level.
Alan runs the Marketing and Partnership teams at Trustpilot: the leading online reviews platform with 10 million genuine consumer reviews of UK businesses. Previously Alan was Sales and Marketing Director at the market leading property start-up Upad and Marketing Director at PlayStation UK.