How CPGs are using data and programmatic retail media to build brands

How CPGs are using data and programmatic retail media to build brands

Join this live webinar, hosted in partnership with dunnhumby media to help you bridge the gap between brand and shopper marketing.

Consumer behaviour Programmatic

You can drive growth through data-driven brand building. But you need a little help, so here’s an introductory webinar.

We explore the gap between brand and shopper marketing, the impact this creates on businesses and customers and how leading brands are starting to bridge this gap, using retailer data, media and insights in brand activations.

During the session, we'll look at practical, brand-led case studies to demonstrate this in action.

Tune is as we explore:

  • How brands and retailers working together to deliver more effective digital media campaigns
  • What data retailers are leveraging to build effective campaigns for brands
  • How to embed data collaboration into everyday ways of working to drive long-term growth

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