Campaign Insight

Demonstrating the effectiveness of mail

Mail is an effective way to drive cut-through and deliver lasting impressions for businesses. We know that mail is shared, looked at multiple times and retained in the home. But, when added to the marketing mix it can boost ROI by as much as 12%.

Campaign Insight have partnered with Royal Mail to help marketers understand the impact mail can offer and demonstrate how mail can help boost their marketing performance.

This white paper delivers key independent insights to help marketers understand how mail can perform for their sector. 

To learn more about how Royal Mail use your personal information, please see their Privacy Policy.


What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Which sectors spend the most on influencer marketing in the UK?

A new study of UK Instagram influencers shows that fashion is the sector responsible for the most paid posts, but fitness is the fastest growing.

Posted on 20 July 2018 | 12:21 pm

Direct Line launches podcast series in new marketing venture

Motor insurer Direct Line has released three episodes of a free podcast featuring comedian Richard Herring and psychologist Dr Gary Wood talking about karma on the roads.

Posted on 20 July 2018 | 10:38 am

IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy

London mayor Sadiq Khan's strategy for tackling childhood obesity would penalise ads aimed at adults while failing to achieve its aims, the IPA has told Transport for London.

Posted on 20 July 2018 | 7:59 am

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You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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