Campaign Insight

Demonstrating the effectiveness of mail

Mail is an effective way to drive cut-through and deliver lasting impressions for businesses. We know that mail is shared, looked at multiple times and retained in the home. But, when added to the marketing mix it can boost ROI by as much as 12%.

Campaign Insight have partnered with Royal Mail to help marketers understand the impact mail can offer and demonstrate how mail can help boost their marketing performance.

This white paper delivers key independent insights to help marketers understand how mail can perform for their sector. 

To learn more about how Royal Mail use your personal information, please see their Privacy Policy.


What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Anomaly's Karina Wilsher to be named global CEO

Wilsher took on the global COO role in 2017.

Posted on 20 November 2018 | 3:23 pm

Facebook and Instagram sites crash worldwide

Both platforms showed 'service unavailable' messages or failed to load.

Posted on 20 November 2018 | 3:20 pm

'This looks familiar to our Gumtree ad': Fold7 teases John Lewis with Christmas mash-up

Agency finds similarities between its 2016 Gumtree ad and John Lewis' Christmas campaign.

Posted on 20 November 2018 | 3:08 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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