Campaign Insight

Expert reports

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Fearless Girl and Tide win coveted D&AD black Pencils

Fearless Girl and Tide's 2018 Super Bowl ad won two of the three black Pencils awarded for creative excellence in advertising and design at tonight's D&AD awards ceremony.

Posted on 26 April 2018 | 3:09 pm

Argos opts for emotional strategy as the might of Amazon looms large

Argos is featuring its sister brand Sainsbury's for the first time in a campaign telling the story of a family of five setting off on their summer holiday - in a Chinook military helicopter.

Posted on 26 April 2018 | 12:47 pm

Snap launches new Spectacles despite taking $40m hit on unsold inventory last year

Social media platform Snapchat's parent company doubled down on Spectacles with the launch of a new range despite its lack of success with the original which it launched at the end of 2016.

Posted on 26 April 2018 | 12:09 pm

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