Campaign Insight

Expert reports

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Direct Line turns to augmented reality for 'Emergency plumber' campaign

The insurance brand is targeting commuters at King's Cross with their "Emergency plumber" campaign.

Posted on 19 January 2018 | 1:08 pm

Teads hires from Karmarama, FT, and AOL for new senior team

Video outstream company Teads has made ten new senior hires for its London office to support its UK and international growth.

Posted on 19 January 2018 | 12:23 pm

Robinsons trumpets 'adult squash' Fruit Creations in debut Saatchis campaign

Saatchi & Saatchi's debut ad campaign for Robinsons features a "child squash expert" who pitches the Britvic brand's new Fruit Creations variant as a specialist squash for adults.

Posted on 19 January 2018 | 11:31 am

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