Campaign Insight

Fashion content that demands attention

Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.

The emergence of new bloggers, the rise of mobile and the growing popularity of Instagram and other social channels mean it’s never been easier for fashion fans to post content. This makes the need for retailers to stand-out greater than ever. How can you create valuable content that delights audiences?

This expert report in partnership with Big Group will take an indepth look at the trends in retail including:

  • Virtual reality video
  • Mini animations and gifs
  • Brand collaborations
  • And what the future holds for content marketing in the fashion retail space.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

RBS scraps CMO role after retirement of David Wheldon

Nigel Prideaux appointed to comms and corporate affairs position.

Posted on 20 February 2020 | 4:01 pm

LadBible looks to diversify revenue as Colin Gottlieb becomes chief growth officer

Youth publisher sees 'wide range of new potential revenue streams'.

Posted on 20 February 2020 | 1:07 pm

Why is Google moving British users' data into the UK?

The move is likely to encourage other US tech giants to follow suit as they see the lighter-touch approach to regulation compared with European Union nations.

Posted on 20 February 2020 | 12:02 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at