Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Frobscottles all round: former OMG and BBC execs found creative shop Friendly Giants

Agency working with Netflix, Virgin and BBC Studios.

Posted on 23 October 2020 | 3:10 pm

ITV extends four-week AB deadlines into 2021

ITV said a trial period during the autumn, in which the standard nine-week deadlines were suspended, was “successful”.

Posted on 23 October 2020 | 1:54 pm

Calvin Klein taps former Starbucks marketer as global CMO

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Posted on 23 October 2020 | 12:38 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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