Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

YouTube under fire again, this time for videos that 'exploit' children

An article in a national daily has claimed that Google has made millions of pounds in advertising from videos that exploit children.

Posted on 19 November 2017 | 2:45 pm

Genius stunt or needlessly risky? Greggs 'sausage roll Jesus' row in the spotlight

Greggs received a wave of publicity - and a boost in sales - this week after a branded advent calendar depicted Jesus as a sausage roll. Was it harmless festive fun or something more sinister? And what does it tell us about 'banter marketing' today?

Posted on 17 November 2017 | 4:32 pm

Sorrell faces House of Lords grilling on the future of advertising

WPP chief executive Sir Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.

Posted on 17 November 2017 | 4:26 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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