Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Google and Facebook to command nearly 65% of UK online ad market by 2021

Duopoly's inexorable rise continues.

Posted on 26 March 2019 | 9:35 am

Apple widens ecosystem with ad-free TV, gaming and credit card services

Hardware giant is hoping to increase its revenue per user amid stalling phone sales.

Posted on 26 March 2019 | 9:30 am

Creatives go guerrilla with 'In case of hard Brexit break glass' stunt

A group of ad creatives provide much-needed respite in event of no deal.

Posted on 25 March 2019 | 4:39 pm

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