Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Adam & Eve/DDB and AMV lead UK nominations for Film Lions

FCB Inferno also picked up nine nods in Mobile and Creative eCommerce categories.

Posted on 19 June 2019 | 8:34 am

Ads don't have to be actively watched to be effective, research says

Results come after 15-month study by Dentsu Aegis Network involving 3,400 panel members in three countries.

Posted on 19 June 2019 | 8:03 am

Generation Alpha better at spotting fake news and not tech-dependent, study finds

Beano Studios surveyed 2,000 parents and children.

Posted on 19 June 2019 | 7:24 am

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