Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

The Guardian adds 'support us' message to advertising

New film highlights examples of The Guardian's journalism helping to produce change.

Posted on 21 September 2018 | 1:14 pm

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win is imminent.

Posted on 21 September 2018 | 12:16 pm

Jagermeister plans Big Chill pop-up at London Cocktail Week

Pop-up, close to the cocktail week's hub at Truman Brewery, will offer discounted cocktails, interactive workshops and 'meisterclasses'.

Posted on 21 September 2018 | 10:25 am

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