Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Havas works with brewers and pub companies to create £9m campaign to save pubs

Britain's Beer Alliance, the cross-industry group made up of brewers and pub companies, has launched a £9m campaign over three years to help save "the local".

Posted on 18 July 2018 | 1:28 pm

Huawei lures photographers to phone brand with AI-judged competition

An algorithm and a human will judge a photography contest in Huawei's latest push to get prospects to consider its P20 Pro smartphone.

Posted on 18 July 2018 | 1:20 pm

Brainlabs to help Vodafone to take digital media-buying in-house

Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally.

Posted on 18 July 2018 | 11:37 am

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