Campaign Insight

How consumers use reviews today

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions.

That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

A total 89% of people said they read reviews at least ‘sometimes’ when they shop. Since the majority of consumers are seeking reviews to help inform their purchase decisions, Campaign in partnership with Trustpilot explore which factors consumers consider most important. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

The Guardian adds 'support us' message to advertising

New film highlights examples of The Guardian's journalism helping to produce change.

Posted on 21 September 2018 | 1:14 pm

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win is imminent.

Posted on 21 September 2018 | 12:16 pm

Jagermeister plans Big Chill pop-up at London Cocktail Week

Pop-up, close to the cocktail week's hub at Truman Brewery, will offer discounted cocktails, interactive workshops and 'meisterclasses'.

Posted on 21 September 2018 | 10:25 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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