Campaign Insight

How consumers use reviews today

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions.

That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

A total 89% of people said they read reviews at least ‘sometimes’ when they shop. Since the majority of consumers are seeking reviews to help inform their purchase decisions, Campaign in partnership with Trustpilot explore which factors consumers consider most important. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

UK advertising exports jump 18% to £6.9bn despite Brexit

2017 figures are in new Advertising Association exports report.

Posted on 18 March 2019 | 3:30 pm

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Posted on 18 March 2019 | 2:59 pm

Martin Sorrell: Amazon's advertising business will be worth $100bn

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Posted on 18 March 2019 | 2:54 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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