Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Bodyform scoops Brave Brand of the Year award

The feminine-care brand was the first to depict real period blood in an ad campaign.

Posted on 15 November 2018 | 10:25 am

EBay Advertising launches 'insights and influence' offering

In-house sales team to give advertisers and agencies greater access to eBay insight and expertise.

Posted on 15 November 2018 | 9:17 am

The Specialist Works founder Jim Lewcock launches £10m venture capital fund

Blue 14 will invest in commerce brands and performance media agencies.

Posted on 15 November 2018 | 7:04 am

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