Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Dentsu's Carat takes majority of P&G media business

Campaign has learned that P&G has shifted most of its media business to Carat, following a bidding process.

Posted on 16 January 2019 | 4:31 pm

Nike gives Spurs fans glimpse of new stadium

Ad for new boot features Ronnell Humes and Harry Kane.

Posted on 16 January 2019 | 2:46 pm

Premier League puts VMLY&R on alert with ad review

WPP shop became football brand's first ad agency in 2016.

Posted on 16 January 2019 | 12:52 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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