How to make digital advertising effective again – and prove it
Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.
Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.
Download this expert report to find out how to close the gap in tracking the digital sales journey.To download please sign in.