Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Droga5 New York lands Film Craft Grand Prix for New York Times

UK picked up 32 awards tonight across craft categories at Cannes.

Posted on 18 June 2019 | 2:54 pm

American Express to host on-site activation for Wimbledon fans

Experiences include VR challenge that allows fans to practise skills alongside Andy Murray.

Posted on 18 June 2019 | 2:06 pm

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

Posted on 18 June 2019 | 12:57 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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