Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

P&G, TikTok and Grey make a difference with #DistanceDance campaign

The effort, which includes the social media star power of Charli D'Amelio, all started with a call from Ohio Gov. Mike DeWine to P&G CEO David Taylor.

Posted on 6 April 2020 | 5:52 pm

Audiences turn to BBC, Sun and Daily Mail for coronavirus updates

Havas Media Group survey found 64% of people say they are watching more live TV than before pandemic.

Posted on 6 April 2020 | 2:35 pm

Birds Eye unveils lockdown 'life hacks' as owner adds McCann London to roster

Brand has worked with Grey London since 2016.

Posted on 6 April 2020 | 1:07 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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