Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Duolingo appoints And Rising to launch first ad campaign

Out-of-home ads are running across London transport sites from today.

Posted on 16 September 2019 | 2:57 pm

NBA partners Foot Locker, Gatorade and Tissot for interactive event

Music, style, art and entertainment are explored in exhibition.

Posted on 16 September 2019 | 12:05 pm

Carat captures Vodafone global media account

WPP's Wavemaker has held business since 2014.

Posted on 16 September 2019 | 10:52 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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