Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Uber 'in talks to buy Deliveroo'

Bloomberg reports that the two companies are in early talks.

Posted on 21 September 2018 | 8:17 am

M&C Saatchi posts strong first-half financial performance

Total pre-tax profits grew by 13% in the first half of the year, with the UK operation reporting solid growth.

Posted on 21 September 2018 | 7:42 am

Gav Thompson joins Boden as chief customer officer

Thompson, who left Yopa in May, replaces Penny Herriman.

Posted on 20 September 2018 | 3:13 pm

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