Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Havas works with brewers and pub companies to create £9m campaign to save pubs

Britain's Beer Alliance, the cross-industry group made up of brewers and pub companies, has launched a £9m campaign over three years to help save "the local".

Posted on 18 July 2018 | 1:28 pm

Huawei lures photographers to phone brand with AI-judged competition

An algorithm and a human will judge a photography contest in Huawei's latest push to get prospects to consider its P20 Pro smartphone.

Posted on 18 July 2018 | 1:20 pm

Brainlabs to help Vodafone to take digital media-buying in-house

Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally.

Posted on 18 July 2018 | 11:37 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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