How to make advertising work as SVOD continues to grow

How to make advertising work as SVOD continues to grow

The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within. 

Analytics Big data Consumer behaviour

When it comes to TV, viewers’ habits have accelerated towards streaming; the majority of viewers expect video on-demand. This is profound for TV advertising. 

In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within. 

Understanding these elements are essential for high-performing creative and strategy – and for driving effective, efficient campaigns in this new era. With a senior Campaign reporter talking to Roku in an hour-long session, we discover…

  • how the pandemic has changed viewing habits

  • a strategic and creative playbook

  • the secrets of successful campaigns

  • the challenges… and the opportunities

… and how Roku, which dominates in the US, is finding traction over here.


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