Why attention is the metric missing from your marketing campaigns

Why attention is the metric missing from your marketing campaigns

That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.

In this webinar, in association with Taboola, we explore how attention has become such a precious commodity and understand how people have changed their time online in 2020.

Consumer behaviour

That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos. 

So how can advertisers find their way through this haze? What makes consumers spot you – and then pay attention to you – as they wander around their various digital mazes? And how has this changed through this one extraordinary year?

Join Campaign and three expert speakers in this webinar, in partnership with content discovery specialists Taboola. 

In this webinar, you’ll discover:  

  • How attention has become such a precious commodity

  • The psychology behind capturing consumer attention

  • Is there one type of attention… or many?

  • How people spend time online and how this has changed in 2020

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