Campaign Insight

How to track your social media buzz

Social media has turned the world into a focus group and today, social media monitoring and research tools give marketers the lens to see exactly what people are saying about companies and brands.

For most marketers, however, with great power comes great confusion, and despite unprecedented access to millions of people and billions of conversations, they have no idea what to do with the information they uncover.

Smart marketers have discovered the power of buzz. They know that by tapping into the conversations, opinions and recommendations across the social web it’s actually possible to make buzz a tactical part of their campaigns.

The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Battersea Dogs & Cats Home picks FCB Inferno as lead creative agency

Agency beat VCCP and Wieden & Kennedy in a pitch.

Posted on 24 May 2019 | 10:15 am

London craft brewery hijacks BrewDog campaign for its own ends

Forest Road brewery is asking fans to take photos of BrewDog ad with its own beer obscuring Punk IPA.

Posted on 24 May 2019 | 9:28 am

Nike's hijab-wearing model calls on brands to better represent Muslim women

More brands need to come on board, Manal Rostom said.

Posted on 24 May 2019 | 9:15 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at