How to use online reviews to drive your business

The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. In this webcast, we reveal the results of our industry research and provide a comprehensive overview of how brands are currently using online reviews.

Social media Feedback & Reviews Customer experience Content marketing

In a recent Campaign Insight and Trustpilot survey, 87% of decision-making marketers admitted that proving the ROI of online reviews was a challenge for their brand.

The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. Some brands are taking a lead in this area, and embracing online reviews by leveraging the insights that consumer feedback provides.

In this webcast, we reveal the results of our exclusive survey, providing a comprehensive overview of how brands are currently using online reviews. Plus, we’ll discover:

  • How online reviews relate to not only soft but bottom-line KPIs, such as conversions and basket size

  • Which metrics to employ in order to draw clear and actionable insights from online reviews

  • The power of online reviews throughout the purchase funnel

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Speakers

Mike Ruffles Mike Ruffles Digital and Social Manager Virgin StartUp Bio
Dan Sørensen Dan Sørensen Product Marketing Manager Trustpilot Bio

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