In-housing: the fast track to brilliance—or blandness?

In-housing: the fast track to brilliance—or blandness?

Increasingly brands are looking to seize control of their marketing, media and creative. But what are the payoffs - and the pitfalls - of in-housing?

Creativity Agencies Resource Management Agency Finance

With concerns over control and transparency, and advances in technology, major brands including Uber, Unilever and Barclaycard are taking control of their own marketing, media and creative. So, what are the payoffs – and the pitfalls – of in-housing? Do you end up with bland or worse still offensive creative? How can agencies add value in an increasingly protective environment?

In this interactive webinar, brought to you in partnership with OpenText Hightail our expert speakers will answer your most pressing questions and explore key issues including:

  • Why are brands bringing marketing services on-site and in-house?

  • Where have brands benefitted or fallen short after in-housing?

  • How can agencies add value in an increasingly protective environment?

  • Where do brands still need help from agencies?

  • Is in-housing the best and only way to streamline processes?

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Speakers

James Sanderson James Sanderson Managing director Wunderman Inside Bio
Nicola Kemp Nicola Kemp Trends Editor Campaign
Liana Tallarico Liana Tallarico Director, Communications and Brand Hightail Bio
Oliver Egan Oliver Egan Chief strategy officer Pulse Creative, News UK Bio