Campaign Insight

Influencer marketing – the new culture creators

Influencer events are increasingly being used by brands as an effective marketing tool. They are unique in their ability to forge genuine connections between a brand and an audience. When this connection is made, the brand can integrate itself into the ‘New Culture’. 

In London, new and exciting showcases are popping up each week and brands are beginning to see the value. That’s why Campaign, xPure and XYZ have put together this report. Drawing on research, we want to find out who is attending these events, and what do ‘influencers’ think the purpose of them is? We’ll look at how marketers can tap into these influencers as well as those who aspire to be part of their community.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Barbour and National Trust highlight conservation issues

Series of talks is taking place at John Lewis London flagship store.

Posted on 28 February 2020 | 10:56 am

Harvey Nichols stages immersive circus show

Show will feature virtual reality.

Posted on 28 February 2020 | 10:36 am

Blacklist terms such as 'gay' and 'black', and you could miss out on reaching Gen Z

Blacklisting cuts brands off from a whole generation with diverse interests, Brand Advance's Chris Kenna said.

Posted on 28 February 2020 | 10:24 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share