Campaign Insight

The intersection of marketing and service

The intersection of marketing and service

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

In partnership with Salesforce, Campaign Insight hosted a webinar to discuss the intersection of marketing and service, and how teams, technology and silos can come together to enhance customer loyalty and customer experience. This report examines those opportunities and challenges and explores how marketers can approach customer loyalty more successfully.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Freeview hits the Free Love Freeway in new campaign celebrating British TV hits

Freeview is aiming for greater emotional resonance in a new campaign launching this evening that features references to no fewer than 27 different TV shows.

Posted on 23 September 2018 | 5:06 pm

Comcast decisively outbids Fox in Sky auction

Comcast looks to have won the battle to buy satellite broadcaster Sky with a £29.7bn bid that offers shareholders 10% more than Fox's final offer.

Posted on 22 September 2018 | 5:06 pm

The Guardian adds 'support us' message to advertising

New film highlights examples of The Guardian's journalism helping to produce change.

Posted on 21 September 2018 | 1:14 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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