Campaign Insight

The intersection of marketing and service

The intersection of marketing and service

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

In partnership with Salesforce, Campaign Insight hosted a webinar to discuss the intersection of marketing and service, and how teams, technology and silos can come together to enhance customer loyalty and customer experience. This report examines those opportunities and challenges and explores how marketers can approach customer loyalty more successfully.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

DDB harks back to founding trio in new corporate identity

Ned Doyle, Mac Dane and Bill Bernbach founded their agency in New York in 1949.

Posted on 22 March 2019 | 3:23 pm

Axa and Boots join Campaign Brand Forum

Just Eat's Ben Carter, KFC's Jenny Packwood and Direct Line Group's Piers Newson are also speaking at event.

Posted on 22 March 2019 | 3:11 pm

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of CNY312.7bn ($46.7bn), which rose 32%.

Posted on 22 March 2019 | 10:37 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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