Campaign Insight

The intersection of marketing and service

The intersection of marketing and service

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

In partnership with Salesforce, Campaign Insight hosted a webinar to discuss the intersection of marketing and service, and how teams, technology and silos can come together to enhance customer loyalty and customer experience. This report examines those opportunities and challenges and explores how marketers can approach customer loyalty more successfully.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Droga5 New York lands Film Craft Grand Prix for New York Times

UK picked up 32 awards tonight across craft categories at Cannes.

Posted on 18 June 2019 | 2:54 pm

American Express to host on-site activation for Wimbledon fans

Experiences include VR challenge that allows fans to practise skills alongside Andy Murray.

Posted on 18 June 2019 | 2:06 pm

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

Posted on 18 June 2019 | 12:57 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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