Campaign Insight

Is British Airways losing altitude?

Brands can’t afford to lose out to competition because they didn’t make the most of data and insights about their customers. 

For brands to retain customers, they must understand their mindset, then work out how best to reach and entice them – or adapt. Using British Airways as a case study, this report, in partnership with YouGov, reveals how intimate knowledge about a specific type of customer can help win back loyalty and brand love.

To learn more about how YouGov use your personal information, please see their Privacy Policy.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

100 years of British Airways (sort of): eight classic ads from the pioneering airline

Campaign rounds up the most notable work produced by the airline as it turns 100.

Posted on 23 August 2019 | 11:58 am

My summer box-set binge: Tammy Einav, Adam & Eve/DDB

Tammy Einav, chief executive of Adam & Eve/DDB, picks her favourite summer box-set viewing.

Posted on 23 August 2019 | 9:37 am

Forgotten Walkers brands get some TV love

Wotsits, Monster Munch and Quavers back on air after more than 10 years.

Posted on 23 August 2019 | 8:56 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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