Campaign Insight

Is British Airways losing altitude?

Brands can’t afford to lose out to competition because they didn’t make the most of data and insights about their customers. 

For brands to retain customers, they must understand their mindset, then work out how best to reach and entice them – or adapt. Using British Airways as a case study, this report, in partnership with YouGov, reveals how intimate knowledge about a specific type of customer can help win back loyalty and brand love.

To learn more about how YouGov use your personal information, please see their Privacy Policy.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Live TV satisfies viewers' needs more than other media, study finds

Latest research from Thinkbox dubs YouTube 'UseTube'.

Posted on 14 November 2018 | 3:18 pm

Jerry Buhlmann on leaving Dentsu Aegis: 'I'm proud we were able to transform the business'

He remains bullish about the 'robust' agency model.

Posted on 14 November 2018 | 3:08 pm

Iceland deploys animatronic orangutan as part of anti-palm oil campaign

Supermarket's plan to repurpose Greenpeace film on palm oil's threat was banned by Clearcast.

Posted on 14 November 2018 | 11:48 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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