Campaign Insight

Is British Airways losing altitude?

Brands can’t afford to lose out to competition because they didn’t make the most of data and insights about their customers. 

For brands to retain customers, they must understand their mindset, then work out how best to reach and entice them – or adapt. Using British Airways as a case study, this report, in partnership with YouGov, reveals how intimate knowledge about a specific type of customer can help win back loyalty and brand love.

To learn more about how YouGov use your personal information, please see their Privacy Policy.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Tango turns on the filthy humour in first work from VCCP

New ads introduce brand character "Tanguru", who intervenes at moments of maximum social awkwardness.

Posted on 22 May 2019 | 3:49 pm

Mads Mikkelsen hints at murderous retribution in Carlsberg spot

Actor has featured in beer brand's ads since 2017.

Posted on 22 May 2019 | 1:53 pm

Guardian, i, Economist and FT win at British Media Awards 2019

Prizes reward media owners and publishers for innovation, revenue diversification and quality content.

Posted on 22 May 2019 | 1:52 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share