Campaign Insight

Is British Airways losing altitude?

Brands can’t afford to lose out to competition because they didn’t make the most of data and insights about their customers. 

For brands to retain customers, they must understand their mindset, then work out how best to reach and entice them – or adapt. Using British Airways as a case study, this report, in partnership with YouGov, reveals how intimate knowledge about a specific type of customer can help win back loyalty and brand love.

To learn more about how YouGov use your personal information, please see their Privacy Policy.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

UK advertising exports jump 18% to £6.9bn despite Brexit

2017 figures are in new Advertising Association exports report.

Posted on 18 March 2019 | 3:30 pm

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Posted on 18 March 2019 | 2:59 pm

Martin Sorrell: Amazon's advertising business will be worth $100bn

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Posted on 18 March 2019 | 2:54 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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