Header image

Jargon-busting: how AI is developing and disrupting the advertising, media and marketing worlds

Artificial Intelligence (AI) gives computers the ability to mirror human learning. Using the latest technologies, AI automates iterative tasks at huge speed and scale. It helps computers see, hear, think – and learn.

Yet, despite the massive impact AI has had on other industries, many marketers have struggled to see how this technology can benefit them. But that’s now changing. With the influx of affordable and accessible machine-learning-based analytics tools, the availability of increasingly rich datasets and a growing acceptance of the power of data-driven approaches – AI is proving it can enhance the customer experience and uncover new opportunities.

In this podcast, Campaign’s global tech editor Emily Tan chats candidly with Xaxis’ VP, supply and demand operations EMEA Fraser Donaldson about how AI is developing and disrupting the advertising, media and marketing worlds.

Published: 8 June
search

Campaign News

UK advertising exports jump 18% to £6.9bn despite Brexit

2017 figures are in new Advertising Association exports report.

Posted on 18 March 2019 | 3:30 pm

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Posted on 18 March 2019 | 2:59 pm

Martin Sorrell: Amazon's advertising business will be worth $100bn

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Posted on 18 March 2019 | 2:54 pm

Get Involved

Would you like to get involved with Campaign Insight?

You can view our media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com