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Artificial Intelligence (AI) gives computers the ability to mirror human learning. Using the latest technologies, AI automates iterative tasks at huge speed and scale. It helps computers see, hear, think – and learn.
Yet, despite the massive impact AI has had on other industries, many marketers have struggled to see how this technology can benefit them. But that’s now changing. With the influx of affordable and accessible machine-learning-based analytics tools, the availability of increasingly rich datasets and a growing acceptance of the power of data-driven approaches – AI is proving it can enhance the customer experience and uncover new opportunities.
In this podcast, Campaign’s global tech editor Emily Tan chats candidly with Xaxis’ VP, supply and demand operations EMEA Fraser Donaldson about how AI is developing and disrupting the advertising, media and marketing worlds.
Posted on 19 August 2019 | 2:53 pm
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