Campaign Insight

Just a game? Understanding the existing and future eSports market in the UK

This report investigates the burgeoning eSports market. By 2020, it is estimated that eSports will generate more than £1 billion in global revenue and nearly double its audience. This report considers the current state of eSports in the UK as well as the opportunities within the prospective market. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

Sun Bingo has brought back Jayne Adams, the face of its recent "Are you gonna Bingo?" campaign, to appear in idents for its new Jeremy Kyle Show sponsorship.

Posted on 16 July 2018 | 7:43 am

Facial detection tech makes dyslexic experience real

Leo Burnett London is using out-of-home tech to show what it's like to have dyslexia.

Posted on 16 July 2018 | 5:46 am

Zenith: cost of online video ads 'down substantially'

The cost of online video advertising fell at a global level between 2015 and 2017 as audiences grew ahead of advertiser demand, Zenith's annual Online Video Forecasts report has revealed.

Posted on 13 July 2018 | 1:39 pm

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