This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?
Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.
Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.
This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.