Campaign Insight

Displaying: Consumer behaviour

The future of the human experience

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?

The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.
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