Marketing in the age of the customer
Marketers are now well and truly at the mercy of the all-powerful consumer. They can chop and change their preferences faster than we can keep up with and have no problems airing their qualms to the world.
So what’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers?
Campaign recently gathered some top-level marketing chums of ours around a dinner table to find out. We discussed the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention. And, on the other side of the pendulum, we probed into how much of a fan culture is too much?
This report shares what the experts had to say on the evolution of content consumption and their advice on how brands should approach the new wave of virtual reality and the Internet of thingsTo download please sign in.