Campaign Insight

Marketing in the age of the customer

Marketers are now well and truly at the mercy of the all-powerful consumer. They can chop and change their preferences faster than we can keep up with and have no problems airing their qualms to the world. 

So what’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? 

Campaign recently gathered some top-level marketing chums of ours around a dinner table to find out. We discussed the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention. And, on the other side of the pendulum, we probed into how much of a fan culture is too much? 

This report shares what the experts had to say on the evolution of content consumption and their advice on how brands should approach the new wave of virtual reality and the Internet of things

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Twitter hopes to grow small-business revenue through AI self-serve

Platform is buying London start-up that is building 'first AI-powered virtual colleague for marketers'.

Posted on 21 November 2019 | 4:31 pm

M&S follows jumpers with pyjamas as festive jump-around continues

Hope you like that House of Pain song.

Posted on 21 November 2019 | 3:58 pm

Croud hands cash windfalls to 160 staff after selling £30m stake to LDC

Deal is latest in wave of UK M&A deals in digital performance agency sector.

Posted on 21 November 2019 | 3:56 pm

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