Campaign Insight

New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Bob Iger steps down as Disney CEO

Bob Chapek, chairman of Disney Parks, Experiences and Products, succeeds him.

Posted on 26 February 2020 | 9:48 am

Do shock tactics reek of brand desperation?

Adland chews on mouldy Whopper.

Posted on 26 February 2020 | 9:48 am

Wunderman Thompson poaches R/GA's Iain Preston to be EMEA client chief

He will reunite with former DigitasLBi colleague Ewen Sturgeon.

Posted on 26 February 2020 | 8:42 am

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