Campaign Insight

Your path to personalisation

What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.

It is for those intrepid marketers who are already delivering multi-channel personalisation, but feel the overall customer experience, while good, just isn’t quite there yet. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Genius stunt or needlessly risky? Greggs 'sausage roll Jesus' row in the spotlight

Greggs received a wave of publicity - and a boost in sales - this week after a branded advent calendar depicted Jesus as a sausage roll. Was it harmless festive fun or something more sinister? And what does it tell us about 'banter marketing' today?

Posted on 17 November 2017 | 4:32 pm

Sorrell faces House of Lords grilling on the future of advertising

WPP chief executive Sir Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.

Posted on 17 November 2017 | 4:26 pm

E.ON is bringing a ray of sunshine to London to beat the winter blues

Energy provider E.ON is staging a three-day event aimed at giving Londoners a taste of summer to help counter the long winter nights.

Posted on 17 November 2017 | 1:43 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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