Campaign Insight

Your path to personalisation

What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.

It is for those intrepid marketers who are already delivering multi-channel personalisation, but feel the overall customer experience, while good, just isn’t quite there yet. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Dentsu's Carat takes majority of P&G media business

Campaign has learned that P&G has shifted most of its media business to Carat, following a bidding process.

Posted on 16 January 2019 | 4:31 pm

Ad regulator warns retailers of legal action over faux fur claims

Retailers have been told that advertising real fur as faux could result in legal sanctions by Trading Standards.

Posted on 16 January 2019 | 3:27 pm

Government launches campaign to revitalise apprenticeship programme

Apprentice numbers are falling despite government's ambitious targets.

Posted on 16 January 2019 | 3:15 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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