Campaign Insight

Making the real world programmable

In the past, a customer might see an ad in a newspaper and then make a purchase in store. But the advertiser might have to wait a long time to find out just how successful the ad was.

News UK’s new React network makes it possible to target, track, optimise, and attribute across print, in-store media, digital and social. The advertiser’s dream.

This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Superunion hires BBH's Holly Maguire as UK managing director

Maguire is tasked with expanding global network's UK operation.

Posted on 17 January 2019 | 4:08 pm

Snoop Dogg becomes 'Smoooth Dogg' in Klarna collaboration

Rapper has also become an investor in 'Smoooth payments' company.

Posted on 17 January 2019 | 2:45 pm

Direct Line Group reappoints MediaCom after six-month review

New brief includes focus on full media transparency.

Posted on 17 January 2019 | 2:37 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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