Campaign Insight

Making the real world programmable

In the past, a customer might see an ad in a newspaper and then make a purchase in store. But the advertiser might have to wait a long time to find out just how successful the ad was.

News UK’s new React network makes it possible to target, track, optimise, and attribute across print, in-store media, digital and social. The advertiser’s dream.

This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Comcast decisively outbids Fox in Sky auction

Comcast looks to have won the battle to buy satellite broadcaster Sky with a £30.5bn bid that offers shareholders 10% more than Fox's final offer.

Posted on 22 September 2018 | 5:06 pm

The Guardian adds 'support us' message to advertising

New film highlights examples of The Guardian's journalism helping to produce change.

Posted on 21 September 2018 | 1:14 pm

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win is imminent.

Posted on 21 September 2018 | 12:16 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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