Campaign Insight

The science of social video

Campaign Insight, in partnership with Brightcove, have created this report, incorporating the responses of 5500 viewers aged 18 years and over across the UK, France, Germany, US, and Australia, to offer a fascinating snapshot into the evolving world of social video, and the benefits for brands who can turn it to their advantage.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Which sectors spend the most on influencer marketing in the UK?

A new study of UK Instagram influencers shows that fashion is the sector responsible for the most paid posts, but fitness is the fastest growing.

Posted on 20 July 2018 | 12:21 pm

Direct Line launches podcast series in new marketing venture

Motor insurer Direct Line has released three episodes of a free podcast featuring comedian Richard Herring and psychologist Dr Gary Wood talking about karma on the roads.

Posted on 20 July 2018 | 10:38 am

IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy

London mayor Sadiq Khan's strategy for tackling childhood obesity would penalise ads aimed at adults while failing to achieve its aims, the IPA has told Transport for London.

Posted on 20 July 2018 | 7:59 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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