Campaign Insight

The science of social video

Campaign Insight, in partnership with Brightcove, have created this report, incorporating the responses of 5500 viewers aged 18 years and over across the UK, France, Germany, US, and Australia, to offer a fascinating snapshot into the evolving world of social video, and the benefits for brands who can turn it to their advantage.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Freeview hits the Free Love Freeway in new campaign celebrating British TV hits

Freeview is aiming for greater emotional resonance in a new campaign launching this evening that features references to no fewer than 27 different TV shows.

Posted on 23 September 2018 | 5:06 pm

Comcast decisively outbids Fox in Sky auction

Comcast looks to have won the battle to buy satellite broadcaster Sky with a £29.7bn bid that offers shareholders 10% more than Fox's final offer.

Posted on 22 September 2018 | 5:06 pm

The Guardian adds 'support us' message to advertising

New film highlights examples of The Guardian's journalism helping to produce change.

Posted on 21 September 2018 | 1:14 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share