Campaign Insight

The science of social video

Campaign Insight, in partnership with Brightcove, have created this report, incorporating the responses of 5500 viewers aged 18 years and over across the UK, France, Germany, US, and Australia, to offer a fascinating snapshot into the evolving world of social video, and the benefits for brands who can turn it to their advantage.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Brands are bypassing production shops and asking influencers to create assets

The move is saving companies an average of 50% in creative costs.

Posted on 2 April 2020 | 4:11 pm

Adland is 'open for business' as agencies continue to pitch during pandemic

But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.

Posted on 2 April 2020 | 2:04 pm

Pitch Update: Agency wanted to hop into bed with Simba

Lloyds Banking Group is seeking customer experience shop.

Posted on 2 April 2020 | 12:47 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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