Campaign Insight

The science of social video

Campaign Insight, in partnership with Brightcove, have created this report, incorporating the responses of 5500 viewers aged 18 years and over across the UK, France, Germany, US, and Australia, to offer a fascinating snapshot into the evolving world of social video, and the benefits for brands who can turn it to their advantage.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Droga5 New York lands Film Craft Grand Prix for New York Times

UK picked up 32 awards tonight across craft categories at Cannes.

Posted on 18 June 2019 | 2:54 pm

American Express to host on-site activation for Wimbledon fans

Experiences include VR challenge that allows fans to practise skills alongside Andy Murray.

Posted on 18 June 2019 | 2:06 pm

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

Posted on 18 June 2019 | 12:57 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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