Search sells: Capitalising on consumer shopping behaviour

Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. This webcast explores the evolution of search and the the changing behaviour of the digital shopper, including a case study from Reckitt Benckiser.

Search Consumer behaviour Retail

Consumers are searching in increasingly different ways - with search behaviour having evolved even within just the past few years.  Now, paid search is no longer a “nice to have” part of a marketer’s budget.  The colossal amount of online content means consumers welcome guidance when searching for products.  

The opportunity is even bigger on retail sites.  Through paid search advertising, brands have an opportunity to position their products one-click away from a purchase and be on a page that was summoned by a search; thus maximising relevance and consumer confidence for a win-win situation.

In this webcast, based on an exclusive Campaign and HookLogic survey, we discover:

  • How search has evolved, whilst dispelling some buyer journey myths

  • The changing behaviour of the digital shopper

  • The practicalities of paid search, with a case study from Reckitt Benckiser

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Speakers

Greg Duce Greg Duce Head of Channel Development Reckitt Benckiser Bio
Ben Cooper Ben Cooper Managing Director, Europe HookLogic Bio

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