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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Formula E aims for the cultural big league after appointing Iris to global account

Iris has been hired to lead the brand development for the next stage of Formula E, the class of elite motor racing that uses electric cars, which is aiming to "reinvent racing".

Posted on 12 December 2017 | 12:47 pm

TK Maxx plan to deliver snow to people's homes foiled by the snow

In a classic British example of a little bit of bad weather ruining everything, TK Maxx's offer to bring a white Christmas to its customers was rendered irrelevant when the country was hit by actual snow at the weekend.

Posted on 12 December 2017 | 11:41 am

The IPA unveils judges for the 2018 Women of Tomorrow Awards

The 2018 Women of Tomorrow Awards' 13-strong panel of judges will include Saatchi & Saatchi's Kate Stanners, Unilever's Nipa Shah, m/Six's Jess Burley and Now's Melissa Robertson, it was revealed today.

Posted on 12 December 2017 | 10:39 am

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