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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Top Christmas 2017 activations

Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign rounds up the best.

Posted on 13 December 2017 | 12:18 pm

IPM to launch quality assurance scheme for experience agencies

The IPM is set to launch a seal of approval for its members to demonstrate that they comply with its experiential marketing code of conduct.

Posted on 13 December 2017 | 11:11 am

BBH brings Uber and Absolut together for car karaoke service to encourage safe journeys

Pernod Ricard's annual anti-drink driving campaign this year is an Absolut-branded surprise Uber karaoke ride home.

Posted on 13 December 2017 | 10:07 am

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