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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Google's new video ad format doesn't need YouTube

Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.

Posted on 23 April 2018 | 6:25 am

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts.

Posted on 20 April 2018 | 7:49 pm

Maltesers shines spotlight on misrepresented women in latest effort to diversify advertising

Maltesers is telling stories of diverse women who are often invisible in advertising, in a follow-up to the brand's successful campaign that aimed to break taboos of people with disabilities.

Posted on 20 April 2018 | 2:26 pm

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