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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Publicis Groupe refutes anonymous letter charging overvaluation of organic growth

The holding company called the allegations presented to auditors on Tuesday a "destabilization attempt."

Posted on 23 January 2018 | 7:26 pm

P&G announces second round of global agency cull

Procter & Gamble has reduced the agencies it works with by more than half, and plans to half the number again, the FMCG company's finance chief said as it revealed encouraging sales for the last three months of 2017.

Posted on 23 January 2018 | 2:46 pm

HSBC launches $400m global media review

HSBC is to review its estimated $400m (£286m) global media planning and buying account.

Posted on 23 January 2018 | 2:25 pm

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