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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

Global ad expenditure will increase by 6.4% to $551bn (£416bn) this year - the fastest rate since 2010, according to Magna, the media research arm of Interpublic.

Posted on 18 June 2018 | 4:29 am

Shell protestors create ads decrying brand's sustainability marketing

Members of subversive advertising group Brandalism claim to have installed a series of guerrilla outdoor ads in London, Leeds, Oxford and Bristol to criticise oil and gas company Shell's Make The Future clean energy marketing campaign and forthcoming festival.

Posted on 15 June 2018 | 12:46 pm

Open University reviews £17m marcoms and media accounts

The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and media buying - worth a combined £17m per year.

Posted on 15 June 2018 | 10:17 am

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