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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Why Google has made a fashion magazine to promote the Pixel 2

As part of a branded content campaign called "The Chain", Google and Guardian Labs have used the Pixel 2 to produce a magazine that will go out to Guardian readers this Saturday.

Posted on 23 November 2017 | 2:03 pm

Street football tournament The Last Stand offers a lesson in purposeful branding

On the London street football tournament's one-year anniversary, founder Gundeep Anand reflects on building a brand from scratch and helping young people achieve their dreams.

Posted on 23 November 2017 | 1:47 pm

John Lewis's 'Moz the monster' has lowest awareness of brand's last five Christmas ads after 10 days

After a strong start, the latest John Lewis Christmas ad is failing to keep pace with its predecessors in awareness and word of mouth scores, YouGov data shows.

Posted on 23 November 2017 | 1:12 pm

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