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Campaign News

UK advertising exports jump 18% to £6.9bn despite Brexit

2017 figures are in new Advertising Association exports report.

Posted on 18 March 2019 | 3:30 pm

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Posted on 18 March 2019 | 2:59 pm

Martin Sorrell: Amazon's advertising business will be worth $100bn

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Posted on 18 March 2019 | 2:54 pm

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