Campaign Insight

Find out why comms professionals can't sleep

We live in a digital world of speed and convenience – yet it's taking longer than ever for businesses to make purchasing decisions.

It's causing sleepless nights – in fact new research by Octopus Group in association with PRWeek shows that comms professionals are six times more likely to lose sleep than gain it. They're up all night thinking about the challenges posed by competition and innovation.

  • 92% say that market competition has increased the pressure for their company to achieve its commercial objectives.
  • 90% say they’re having to become more creative and innovative to compete with other suppliers.

Discover what’s keeping comms directors awake at night – and what you can do about it - by downloading the Sleepy Heads research report now.

Find out:

  • Why storytelling needs to be the centre of your creative strategy.
  • Where PR has the most significant impact on the buying journey
  • How social media impacts on the selection process


What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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