Campaign Insight

Social media: Use it right or lose the fight

Is social media meeting its marketing potential? Less than 20% of marketing and creative industry professionals said that they had established a profitable social media strategy and presence. At a pivotal time when social media is becoming an increasingly strategic part of the marketing mix, there is a need for marketers to up their social game. 

Recently, Campaign Insight in partnership with Socialbakers, ran a survey of more than 100 marketers, social media managers and creative industry professionals to understand the current use of social media and the challenges faced. This report highlights the areas where brands can make improvements to their strategy in order to reap richer rewards. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Genius stunt or needlessly risky? Greggs 'sausage roll Jesus' row in the spotlight

Greggs received a wave of publicity - and a boost in sales - this week after a branded advent calendar depicted Jesus as a sausage roll. Was it harmless festive fun or something more sinister? And what does it tell us about 'banter marketing' today?

Posted on 17 November 2017 | 4:32 pm

Sorrell faces House of Lords grilling on the future of advertising

WPP chief executive Sir Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.

Posted on 17 November 2017 | 4:26 pm

E.ON is bringing a ray of sunshine to London to beat the winter blues

Energy provider E.ON is staging a three-day event aimed at giving Londoners a taste of summer to help counter the long winter nights.

Posted on 17 November 2017 | 1:43 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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