Campaign Insight

Social media: Use it right or lose the fight

Is social media meeting its marketing potential? Less than 20% of marketing and creative industry professionals said that they had established a profitable social media strategy and presence. At a pivotal time when social media is becoming an increasingly strategic part of the marketing mix, there is a need for marketers to up their social game. 

Recently, Campaign Insight in partnership with Socialbakers, ran a survey of more than 100 marketers, social media managers and creative industry professionals to understand the current use of social media and the challenges faced. This report highlights the areas where brands can make improvements to their strategy in order to reap richer rewards. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Global completes acquisition of Exterion Media

Global has formally completed its deal to buy out-of-home company.

Posted on 16 November 2018 | 3:59 pm

Duracell puts global creative account up for review

The scope includes all international markets outside of North America.

Posted on 16 November 2018 | 2:53 pm

British Heart Foundation targets Amazon Echo owners for fundraising drive

Charity is using Dax, Global's digital audio advertising platform, to target Echo users.

Posted on 16 November 2018 | 12:47 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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