Campaign Insight

Social media: Use it right or lose the fight

Is social media meeting its marketing potential? Less than 20% of marketing and creative industry professionals said that they had established a profitable social media strategy and presence. At a pivotal time when social media is becoming an increasingly strategic part of the marketing mix, there is a need for marketers to up their social game. 

Recently, Campaign Insight in partnership with Socialbakers, ran a survey of more than 100 marketers, social media managers and creative industry professionals to understand the current use of social media and the challenges faced. This report highlights the areas where brands can make improvements to their strategy in order to reap richer rewards. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Google hit with €50m GDPR fine over ads breach

Google did not properly obtain consent from users over personalised ads, French regulator says.

Posted on 21 January 2019 | 7:14 pm

Bauer signs up Simon Mayo and Mark Kermode for new classical radio station

Scala Radio will launch on 4 March.

Posted on 21 January 2019 | 5:26 pm

JCDecaux refuses to let pro-remain group Led By Donkeys advertise on sites

Organisation has been using vacant billboards to highlight politicians who have changed their standpoint on Brexit.

Posted on 21 January 2019 | 4:07 pm

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