Campaign Insight

Social media: Use it right or lose the fight

Is social media meeting its marketing potential? Less than 20% of marketing and creative industry professionals said that they had established a profitable social media strategy and presence. At a pivotal time when social media is becoming an increasingly strategic part of the marketing mix, there is a need for marketers to up their social game. 

Recently, Campaign Insight in partnership with Socialbakers, ran a survey of more than 100 marketers, social media managers and creative industry professionals to understand the current use of social media and the challenges faced. This report highlights the areas where brands can make improvements to their strategy in order to reap richer rewards. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

UK advertising exports jump 18% to £6.9bn despite Brexit

2017 figures are in new Advertising Association exports report.

Posted on 18 March 2019 | 3:30 pm

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Posted on 18 March 2019 | 2:59 pm

Martin Sorrell: Amazon's advertising business will be worth $100bn

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Posted on 18 March 2019 | 2:54 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share