Campaign Insight

Sponsorship report - Is official dead?

Multiple technological advances, changes in consumer behaviour and the ensuing marketing methodologies have transformed the sponsorship industry landscape.

The traditional rights-for-cash sponsorship model has been disrupted, with brands not needing an official connection to fully exploit and command significant consumer mind share around an event.

Yet, many major brands still see the value in signing official deals.

This expert report, in partnership with ESA, explores how the official sponsorship model is changing and what marketers may have to consider in order to take advantage of these changes. We’ll uncover:

  • How the rise of Generation C has turned the traditional broadcast business model on its head
  • The creative opportunities unofficial sponsorship can present to engage fans in real-time
  • How to leverage privileges as an official sponsor by utilising the new arsenal of technologies available

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Beats hires Chris Thorne as global CMO

Former EA marketer fills vacancy left by Jason White.

Posted on 24 June 2019 | 3:07 pm

Women's football draws record 6.9m TV viewers

Audience for England team's victory over Cameroon demonstrates sport's rising popularity.

Posted on 24 June 2019 | 2:03 pm

McDonald's to reduce plastic use by almost 500 tonnes in packaging revamp

Fast-food chain is changing packaging for salads and McFlurry ice-creams.

Posted on 24 June 2019 | 1:23 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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