Campaign Insight

Stop making excuses for poor measurement

You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Could it be because you’re not measuring your marketing the right way? Are you using some of the most common excuses not to address this problem?              

Marketing has grown increasingly complex with more channels than ever before to engage your target consumers who expect a relevant, coordinated experience. Yet many marketers are still using siloed, outdated and inaccurate techniques to measure their efforts.

Download this expert report, in partnership with Nielsen, to understand how multi-touch attribution could help, and move beyond the four common excuses you may be using for your poor measurement practices.

                                       

    

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Samsung debuts experiential retail concept ahead of pop-up tour

Stores will open this week in the US.

Posted on 18 February 2019 | 10:38 am

Grenfell campaigners call for justice at LFW

Event was staged 20 months after fire that claimed lives of 72 people.

Posted on 18 February 2019 | 10:26 am

Karmarama launches LGBT+ network Pridearama

Accenture Interactive agency is hosting series of events to mark LGBT History Month.

Posted on 18 February 2019 | 10:10 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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