Campaign Insight

Stop making excuses for poor measurement

You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Could it be because you’re not measuring your marketing the right way? Are you using some of the most common excuses not to address this problem?              

Marketing has grown increasingly complex with more channels than ever before to engage your target consumers who expect a relevant, coordinated experience. Yet many marketers are still using siloed, outdated and inaccurate techniques to measure their efforts.

Download this expert report, in partnership with Nielsen, to understand how multi-touch attribution could help, and move beyond the four common excuses you may be using for your poor measurement practices.

                                       

    

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Mulberry projects festive poem on to UK landmarks

Luxury brand is launching seasonal activity to promote gifting collection.

Posted on 15 November 2019 | 10:30 am

Group M disbands mPlatform in shake-up to improve 'consistency'

WPP media buyer is focusing on operations, shared services and tech innovation.

Posted on 15 November 2019 | 10:03 am

Spotify and P&G unite for podcast highlighting music's fight against racial bias

John Legend and Pusha T discuss racial bias in four-episode series.

Posted on 15 November 2019 | 9:59 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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