Campaign Insight

Stop making excuses for poor measurement

You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Could it be because you’re not measuring your marketing the right way? Are you using some of the most common excuses not to address this problem?              

Marketing has grown increasingly complex with more channels than ever before to engage your target consumers who expect a relevant, coordinated experience. Yet many marketers are still using siloed, outdated and inaccurate techniques to measure their efforts.

Download this expert report, in partnership with Nielsen, to understand how multi-touch attribution could help, and move beyond the four common excuses you may be using for your poor measurement practices.

                                       

    

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Coca-Cola appoints new GB marketing director

Paul Grace joins from Coca-Cola European Partners.

Posted on 13 December 2018 | 11:18 am

Grey London brings in AMV's Adrian Rossi as creative chairman

Grey London has poached Abbott Mead Vickers BBDO's joint ECD.

Posted on 13 December 2018 | 11:05 am

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Video features terrorist-themed 12 Days of Christmas.

Posted on 13 December 2018 | 10:27 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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