Campaign Insight


What makes FMCG customers tick. And more importantly, what makes them click? We want to know how well FMCG brands understand their customers in 2017; how they build relationships, and what barriers brands face to maximising basket spend and customer lifetime value.

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Daily Mail publisher sets aside £20m in advertising rebates

The owner of the Daily Mail set aside £20m in advertising rebates during a year when it said it "out-performed" the newspaper ad market and MailOnline's growth offset print decline.

Posted on 13 December 2017 | 4:39 pm

Top Christmas 2017 activations

Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign rounds up the best.

Posted on 13 December 2017 | 12:18 pm

Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign

Twitter has launched a brand campaign that features UK comedian Romesh Ranganathan helping stressed new users figure out the social platform.

Posted on 13 December 2017 | 12:11 pm

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