Campaign Insight


What makes FMCG customers tick. And more importantly, what makes them click? We want to know how well FMCG brands understand their customers in 2017; how they build relationships, and what barriers brands face to maximising basket spend and customer lifetime value.

Campaign News

Durex calls out 'rubbish excuses' in post-lockdown push for safe sex

Campaign was created by Havas London.

Posted on 3 July 2020 | 1:27 pm

WTF: shaving brand relaunches as FFS following ruling from ad watchdog

Brand formerly known as Friction Free Shaving was forced to stop using original name after P&G complained to ASA.

Posted on 3 July 2020 | 1:13 pm

Channel 4 gives a voice to the rainbow to celebrate Pride and NHS

Ad features talking rainbow as it roams country.

Posted on 3 July 2020 | 11:32 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at