Campaign Insight


What makes FMCG customers tick. And more importantly, what makes them click? We want to know how well FMCG brands understand their customers in 2017; how they build relationships, and what barriers brands face to maximising basket spend and customer lifetime value.

Campaign News

MediaCom, Zenith, OMD, Goodstuff and Carat top Campaign Media Awards shortlist

Judging takes place in March and awards are announced on 1 April.

Posted on 17 February 2020 | 3:00 pm

Fever-Tree poised to appoint Lucky Generals as ad agency

Tonic-water brand has been looking for new creative direction as it fends off competition from Coca-Cola.

Posted on 17 February 2020 | 2:16 pm

Hey Girls and Big Issue highlight period poverty in 'UNsanitary' campaign

It is Hey Girls' biggest campaign to date.

Posted on 17 February 2020 | 1:02 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at