Campaign Insight


What makes FMCG customers tick. And more importantly, what makes them click? We want to know how well FMCG brands understand their customers in 2017; how they build relationships, and what barriers brands face to maximising basket spend and customer lifetime value.

Campaign News

Next boosts digital marketing to £46m as it delivers 'higher returns'

Clothing retailer halves 'traditional' spend on direct mail and TV.

Posted on 22 March 2019 | 7:07 am

KFC takes aim at pretenders in new campaign

Multiplatform activity targets the many British chicken shops that copy the KFC brand.

Posted on 22 March 2019 | 6:54 am

The future of advertising in haiku

To celebrate World Poetry Day (21 March), Campaign asked the industry to tell us about the future of advertising, in haiku form. Here's what they came up with.

Posted on 21 March 2019 | 5:13 pm

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