Campaign Insight

Taking back control of the customer journey

Taking back control of the customer journey

Digital revolutionised the way people discover and shop – both on- and offline. The web opened up a new era of consumer power and with so many online-only and niche businesses now in existence, big brands have to work harder. And more often than not, it’s more than the products or services that consumers are after; they want experiences that go beyond the expected.

In 2016, Campaign and Trustpilot surveyed over 100 marketers from small to large leading businesses around the UK, to discover what insight they collect on their customers, how it informs their strategies and how customer-centric they think they are. Following the research we ran a live webinar with leading luxury travel and retail brands to draw upon their insight and reveal the results.

This report uncovers the results of our survey and gives top advice on how businesses can become more customer-centric, improve brand reputation and gain consumer trust.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Group M upgrades ad market forecasts for 2017 and 2018

Advertising in the UK is set to be better than expected with Group M raising its growth forecast from 4.1% for 2017 to 5%, totalling £18.9bn.

Posted on 21 November 2017 | 3:01 pm

Movers and shakers: Geometry, Havas Helia, Group M, Karmarama, Duke and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Posted on 21 November 2017 | 3:00 pm

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung will make history on Friday night with what it claims is the longest single-shot TV ad ever screened in the UK.

Posted on 21 November 2017 | 2:23 pm

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