Campaign Insight

Taps, Clicks, Bricks: Omnichannel customer engagement is the new brand superpower

Today, brands have a deep knowledge of their customers. This is thanks to signed-in experiences across three major channels: mobile (taps), desktop (clicks), and physical locations (bricks). Omnichannel now means knowing the consumer across these channels and enabling engagement in all of them — but especially mobile, where so many of today’s digital channels live.

This expert report in partnership with TUNE looks at how commerce is changing in 2018, and how top brands have adapted and thrived.

To learn more about how TUNE use your personal information, please see their Privacy Policy.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0

Heineken's new campaign for its alcohol-free version, 0.0, makes the case that alcohol is not the only cause of stupidity.

Posted on 17 July 2018 | 1:44 pm

Ad tech veteran Reeve to lead The Ozone Project

Damon Reeve is to head The Ozone Project, the joint venture that will sell digital display advertising for News UK, Telegraph Media Group and Guardian News & Media.

Posted on 17 July 2018 | 12:50 pm

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Posted on 16 July 2018 | 3:04 pm

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