Campaign Insight

Taps, Clicks, Bricks: Omnichannel customer engagement is the new brand superpower

Today, brands have a deep knowledge of their customers. This is thanks to signed-in experiences across three major channels: mobile (taps), desktop (clicks), and physical locations (bricks). Omnichannel now means knowing the consumer across these channels and enabling engagement in all of them — but especially mobile, where so many of today’s digital channels live.

This expert report in partnership with TUNE looks at how commerce is changing in 2018, and how top brands have adapted and thrived.

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What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Police capitalise on Bodyguard success with snap social campaign

Tweets highlight police as a career option, the work done by counterterrorism police and explanations of acronyms used on the TV show.

Posted on 19 September 2018 | 2:04 pm

Y&R poaches Iris' Sophie Lewis to be CSO in reboot

Lewis takes over from Emily James, who is setting up a freelance practice.

Posted on 19 September 2018 | 1:14 pm

Tesco goes big on Britishness with discounter brand Jack's

Discount chain will seek to rival Aldi and Lidl, with the first two stores opening on Thursday.

Posted on 19 September 2018 | 10:39 am

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