Campaign Insight

Taps, Clicks, Bricks: Omnichannel customer engagement is the new brand superpower

Today, brands have a deep knowledge of their customers. This is thanks to signed-in experiences across three major channels: mobile (taps), desktop (clicks), and physical locations (bricks). Omnichannel now means knowing the consumer across these channels and enabling engagement in all of them — but especially mobile, where so many of today’s digital channels live.

This expert report in partnership with TUNE looks at how commerce is changing in 2018, and how top brands have adapted and thrived.

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What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Droga5 New York lands Film Craft Grand Prix for New York Times

UK picked up 32 awards tonight across craft categories at Cannes.

Posted on 18 June 2019 | 2:54 pm

American Express to host on-site activation for Wimbledon fans

Experiences include VR challenge that allows fans to practise skills alongside Andy Murray.

Posted on 18 June 2019 | 2:06 pm

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

Posted on 18 June 2019 | 12:57 pm

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