Campaign Insight

The future of the human experience

Consumer behaviour Customer experience

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?


Campaign News

P&G: strong FMCG competition is bolstering marketing spend

Gillette and Pampers owner reported organic sales were up 5% in quarterly results.

Posted on 23 April 2019 | 2:24 pm

Pernod Ricard promotes Toni Ingram to top brand role at The Gin Hub

Head of experiential Kenny Hyslop also handed expanded role.

Posted on 23 April 2019 | 10:34 am

Yakult stages science-themed AR experience

Activation aims to reinforce brand's Japanese heritage.

Posted on 23 April 2019 | 10:16 am

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