Campaign Insight

The future of the human experience

Customer experience Consumer behaviour

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?

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Campaign News

Addressing our Nigel Farage coverage

Posted on 18 July 2019 | 4:34 pm

Why KFC's brand was on a 'dying planet' and how it escaped

Fast-food brand found plan to communicate freshly hand-breaded chicken more complicated than expected for more than one reason.

Posted on 18 July 2019 | 3:15 pm

Publicis Groupe reports 15% hike in first-half profit

Group's performance was held aloft by strong results in Europe, Asia and Middle East.

Posted on 18 July 2019 | 1:53 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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