Campaign Insight

The future of the human experience

Consumer behaviour Customer experience

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?

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Campaign News

Google shows off Pixel 3 features with five-week activation

Tech giant will take over a building at Piccadilly Circus.

Posted on 23 October 2018 | 11:01 am

HSBC's Richard Ayoade-fronted campaign is back with business rallying cry

J Walter Thompson created the first two spots in the bank's 'Together we thrive' campaign.

Posted on 23 October 2018 | 8:25 am

Advertisers will need third-party auditing under joint UK/US web standards

Jicwebs will adopt Trustworthy Accountability Group's Certified Against Fraud programme from next year.

Posted on 23 October 2018 | 7:31 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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