Campaign Insight

The future of the human experience

Consumer behaviour Customer experience

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?


Campaign News

Spotify ramps up commercial with EMEA and UK sales director roles

Jane Loring, formerly of Mode Media and Microsoft, is joining Spotify to lead its pan-EMEA sales teams.

Posted on 21 October 2020 | 3:47 pm

Pick of the Week: Mars Temptations gives us a Halloween to remember

A horror film for cats? Yes, you read that right.

Posted on 21 October 2020 | 3:42 pm

Movers and Shakers: Mother, IPG, McCann, Engine, Kantar, Wunderman Thompson, ITV

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Posted on 21 October 2020 | 3:30 pm

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