Campaign Insight

The future of the human experience

Customer experience Consumer behaviour

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?


Campaign News

Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs

Move follows J Walter Thompson and Wunderman merger in 2018.

Posted on 19 November 2019 | 3:14 pm

Pantene tackles issue of misgendering at hair salons

Majority of transgender and non-binary people questioned in survey said they had been misgendered during visit to salon.

Posted on 19 November 2019 | 2:34 pm

ICO: adtech players are holding on to personal data

Organisation reveals initial findings about real-time bidding investigation in closed-door meeting.

Posted on 19 November 2019 | 2:26 pm

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