Campaign Insight

The future of the human experience

Consumer behaviour Customer experience

How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?


Campaign News

M&S calls ad pitch for clothing and home

Food advertising will stay with Grey London, while clothing and home account is up for grabs.

Posted on 18 February 2019 | 3:46 pm

Ikea giant bath toy sets sail to clear rubbish from waterways

Stunt marks opening of Greenwich store.

Posted on 18 February 2019 | 3:10 pm

Samsung debuts experiential retail concept ahead of pop-up tour

Stores will open this week in the US.

Posted on 18 February 2019 | 10:38 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at