The alternatives to AVE that, actually, really work

The alternatives to AVE that, actually, really work

In this disrupted and rapidly changing world, being able to usefully measure PR success is more crucial than ever…

AVEs (advertising value equivalents) are an easy, if flawed, way to show how much value you can get from PR. So why does an outdated system still exist in 2017? Tune in to this PRWeek webinar, in partnership with LexisNexis, to learn how new technology can change the way we measure PR success.

Public relations Big data

AVEs (advertising value equivalents) are an easy, if flawed, way to show how much value you can get from PR. In a rapidly shifting industry, PRs aren’t just targeted on the output of content – clients want to know about outcomes and impact on business objectives. Yet according to PRWeek and the PRCA’s survey conducted in early 2017, more than 35% of UK PR agencies and just over 23% of in-house teams still use AVEs. 

So why does an outdated system still exist in 2017? What does new technology bring to the table? In the era of fake news, can psychology help us measure PR influence? And what are the alternative metrics that, actually, really work?

Tune into our webinar, in partnership with LexisNexis, to learn:

  • Why AVEs are the wrong answer to the PR value question
  • Why AVEs are still in use
  • The technologies that are changing the game
  • How psychology can bring useful insights
  • How big and small data make PR measurement more meaningful

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Speakers

John Harrington John Harrington Deputy Editor PRWeek
Thomas Stoeckle Thomas Stoeckle ‎Head of Strategic Business Development LexisNexis Bio
Juliette Terrazas Juliette Terrazas Vice President, Global Research Ketchum Global Research & Analytics (KGRA) Bio
Paul Hender Paul Hender Board Member AMEC - International association for the measurement and evaluation of communication Bio
Sam Knowles Sam Knowles Managing Director Insight Agents Bio
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