Campaign Insight

The attention economy: the art of capturing consumers

Only 9% of UK digital advertising gets looked at by a human being*. This sums up the painful reality facing advertisers and content creators. In a society where we are highly skilled in choosing to ignore and block out messages, ads have to fight hard to capture our undivided attention.

This expert report,in partnership with Avocet and Lumen, explores the correlation between attention and advertising, drawing on research from the world’s largest continuous eye tracking study. 

Download the report to learn: 

  • How to measure attention
  • Predicting attention trends

  • Ways to interpret attention data effectively
  • How to win the battle for attention

*According to research carried out by Avocet and Lumen, full reference cited in the report

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

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Global has formally completed its deal to buy out-of-home company.

Posted on 16 November 2018 | 3:59 pm

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The scope includes all international markets outside of North America.

Posted on 16 November 2018 | 2:53 pm

British Heart Foundation targets Amazon Echo owners for fundraising drive

Charity is using Dax, Global's digital audio advertising platform, to target Echo users.

Posted on 16 November 2018 | 12:47 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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