The attention economy: the art of capturing consumers
Only 9% of UK digital advertising gets looked at by a human being*. This sums up the painful reality facing advertisers and content creators. In a society where we are highly skilled in choosing to ignore and block out messages, ads have to fight hard to capture our undivided attention.
This expert report,in partnership with Avocet and Lumen, explores the correlation between attention and advertising, drawing on research from the world’s largest continuous eye tracking study.
Download the report to learn:
- How to measure attention
Predicting attention trends
- Ways to interpret attention data effectively
How to win the battle for attention
*According to research carried out by Avocet and Lumen, full reference cited in the reportTo download please sign in.