Campaign Insight

The attention economy: the art of capturing consumers

Only 9% of UK digital advertising gets looked at by a human being*. This sums up the painful reality facing advertisers and content creators. In a society where we are highly skilled in choosing to ignore and block out messages, ads have to fight hard to capture our undivided attention.

This expert report,in partnership with Avocet and Lumen, explores the correlation between attention and advertising, drawing on research from the world’s largest continuous eye tracking study. 

Download the report to learn: 

  • How to measure attention
  • Predicting attention trends

  • Ways to interpret attention data effectively
  • How to win the battle for attention

*According to research carried out by Avocet and Lumen, full reference cited in the report

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Duolingo appoints And Rising to launch first ad campaign

Out-of-home ads are running across London transport sites from today.

Posted on 16 September 2019 | 2:57 pm

NBA partners Foot Locker, Gatorade and Tissot for interactive event

Music, style, art and entertainment are explored in exhibition.

Posted on 16 September 2019 | 12:05 pm

Carat captures Vodafone global media account

WPP's Wavemaker has held business since 2014.

Posted on 16 September 2019 | 10:52 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share