Campaign Insight

The big data revolution

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and who are more tech-savvy than ever.

In partnership with Valtech, Campaign gathered 10 influential data and digital marketing leaders from the financial services industry for a debate on big data. The objective of the panel was simple: establish big data challenges, then find solutions to future proof organisations against an increasingly turbulent marketing landscape.

Detailing the findings of the debate, this expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

It will explore:

  • How the landscape has changed since the days of the ‘simpler’ customer
  • What data really matters? And how you can find what’s useful and relevant for consumers
  • Where data fits into the wider marketing strategy
  • Who has the skills required to tackle big data? And what can businesses do to respond to the new opportunities it presents?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Philip Morris kicks off international effort to promote a smoke-free future

The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.

Posted on 18 November 2019 | 4:11 pm

Lloyds co-funds six-part TV series about delicate money conversations

Save Well, Spend Better will air on Monday nights on Channel 4.

Posted on 18 November 2019 | 3:32 pm

Carat lands Beiersdorf UK media business

Incumbent Wavemaker did not repitch.

Posted on 18 November 2019 | 3:13 pm

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